Expand Your Business with the Internet

Experience the joy and freedom that other business owners feel when they use the web to realize their company's true potential. It's not as hard as you think.

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Charlotte Personal Trainers

It's not hard to find a personal trainer in Charlotte. Every gym has teams of them.

What separates a good personal trainer from a great one is their level of commitment.

If you're trying to get back in shape, the last thing you want is a trainer that you're paying to only give you a half-committed effort. The more effort and motivation your trainer provides, the easier it is to achieve your goals.

It sounds simple, right?

If only...

I've worked out my entire life, so I've spent plenty of time in the gym. Since I've moved back to Charlotte, I've been a member of just one gym. The quality of personal trainers in this one gym varied greatly, so you just don't know what you're getting when you blindly find a trainer.

I personally know the top Charlotte personal trainers (in my opinion), and I'm impressed with their knowledge and level of commitment to their clients.

-Travis

Roofing Contractors in Charlotte

Roofing Contractors in Charlotte

Here's a local business that knows it's online marketing.

CZ Contractors just dominates the SERPs (both natural listings and the local results) for almost every local search term I could think of. They show up for every leaky roof, roof repair and new roof term I could think of.

Not only that, but I've seen their site listed several times within the same group of local listings.

The thing about these sites is that they're not spammy at all. They've generated all these top rankings with tons of good content, which backs up my theory that you can dominate small local markets with plenty of good content.

They're my favorite roofing contractors in Charlotte :)

-Travis

Search Exchange Conference- Day 2

Where Fun Meets Finance

There was a lot of talk today about social media, social marketing, Twitter, Facebook, and other time wasters.

Actually, before you get upset, the term “time waster” is relative to whatever market you're in. For selling hard goods and products, any type of widget, I'd say its very difficult to make these mediums create revenue for your business.

However, web consultants go nuts over these because they're very effective for local businesses, which happens to be the majority of their clients.

I learned a lot about FourSquare, a new location based app. I had never heard of it, but half of the people at the conference were users.

Here's how it works: when you give the app your location, it gives you suggestions on what to do. For example, many people from out of town would “check in” to their hotels through FourSquare, and the app would suggest different things to do and places to eat.

Not too helpful when you're an old school SEO and trying to sell widgets online.

But it has tremendous potential for local businesses. For example, you can go to Dunkin Donuts, “check in” through FourSquare, and get emailed a coupon for a free doughnut.

There are a lot of possibilities for businesses on the web (obviously)... but its getting to the point where there's no excuse for failure.

I better stop there before I get too bold.

Until Next Time,
Travis