How Google's Past Can Help Your SEO

This is one history lesson that you'll be glad you didn't fall asleep through.

Stanford students Larry Page and Sergey Brin teamed up for a research project in early January, 1996. The internet was still in it's infancy, but growing.

Page and Brin likened internet search to the academic world. The popularity of an academic paper was basically defined by how often it was cited by other research papers. The more often it was cited, the more popular the paper was in the academic world. If a paper was never cited, it quickly faded into obscurity.

Well, if this applied to the academic world, why not apply it to the internet? After all, the internet was pretty new, and there was really no good way to search it yet.

So Page and Brin got together to form an idea- a way to search the internet by ranking relevant websites solely on how often they were cited by other websites. Of course, "cited" turned into "linked."

Comparing the internet to a uniquely democratic body, they likened links to votes. The more votes/links a website got, the more popular & popular it was, and the higher it ranked in their results pages.

Of course, this crude algorithm has changed throughout the years. No longer is ranking a popularity contest based solely on links- spammers changed that 5 minutes after launched.

Now, links are more similar to political endorsements. The fact that you have a link isn't what's important... it's who is linking to you that matters.

For example, I could endorse any political candidate I wanted, but that doesn't mean anyone will stand up and take notice.

However, if Bill Clinton endorses a political candidate, it makes CNN and the front page of every newspaper in the country.

Google works similarly. You can get hundreds, even thousands of trash links, but it doesn't mean that Google will take any notice at all to these efforts. However, if you get that one golden link- the authority link in your niche, everything changes. Google sees that the authority site links to you, and see you as an authority, and so should they.

The moral of this story- stop link spamming. Quality links get you good rankings.


Link spamming is certainly not a good strategy in SEO. If Google was able to track that you implement this illegal tactic, there is a possibility that they will just ignore your link building efforts.

White Label SEO

Wow!, i have not read this type of post anywhere i am agree with you seo firms are just try to get backlinks from other sites but they do not know the real thing. In this article i have got what i did not get in more than hundreds of articles you have shared an very useful info with us. I am Shocked by this info Admin!

I also recommend the Google Lighthouse tool, and Google mobile speed test tool,, it’s an outstanding tool to audit mobile speed.
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